SARAH LEDESMA-DICICCO
Marketing Leader
BIO
My Story
With 10 years of experience, I'm a marketing professional who excels at turning visions into reality. I'm skilled in crafting brand narratives, executing data-driven campaigns, and using new technologies to exceed expectations. I prioritize collaboration and communication, and I'm committed to continuous learning and innovation. My approach is rooted in authenticity and empathy, and I'm excited to bring my skills to a project that values creativity and measurable impact.
PORTFOLIO
Explore and Enjoy
MY SKILLS
SOCIAL MEDIA MANAGEMENT
Online Presence
Planning, implementing, managing and monitoring company's Social Media strategy in order to increase brand awareness, improve Marketing efforts and increase sales.
BRAND DEVELOPMENT
Raising the Bar
Brand identity is the personality of your business and a promise to your customers which helps to establish emotional connections.
PAID MEDIA
Sponsored Content Strategy
Paid media is an integral pillar of any successful digital marketing strategy. By reaching your target customers on the third-party platforms where they spend their time online, you and increase brand awareness, engage audiences where they are most receptive, and ultimately drive more sales and revenue.
Sarah
DiCicco (Ledesma)
I am a marketing strategist experienced in driving growth and engagement for brands such as Disneyland and Nestlé, creativity with data-driven accuracy. I have developed and expanded DTC and omnichannel strategies that link audiences to impactful brand. My expertise is in turning insights into action—aligning storytelling, digital performance, and innovation achieve measurable outcomes. I consistently infuse creativity and innovation into every project I undertake.
Director, Digital Marketing,
Arbonne Intl.
Feb 2025 - Oct 2025
As the Director of Digital Marketing, I explored the balance between direct selling marketing and direct-to-consumer strategies. Led the evolution of Arbonne’s digital and social brand, ensuring alignment between mission, message, and market positioning. Drove cohesive storytelling across all channels to enhance consumer trust and engagement. Guided the development of brand voice and corporate messaging that reflected purpose-driven values, fostering customer advocacy. Collaborated with cross-functional teams to ensure integrated brand execution and content excellence while leveraging data-led insights to innovate marketing and CRM strategies.
COMMERCIAL & MARKETING STRATEGY MANAGER,
DISNEYLAND
Nov 2022 - Feb 2025
At Disneyland, I crafted unforgettable experiences as a marketing strategist, enhancing product strategy and attracting key audiences. I managed the Magic Key program’s social media and CRM communications, fostering guest loyalty. To connect with diverse audiences, we focused on personalization through audience segmentation, tailored packages, and multilingual services. Promotional strategies included localized marketing campaigns, influencer partnerships, and community engagement. Product development emphasized cultural integration, inclusivity, seasonal events, ensuring every guest feels valued and understood, ultimately boosting enjoyment.
DIGITAL MARKETING MANAGER,
NORDIC NATURALS
Jan 2021 - Jan 2023
As the Digital Marketing Manager at Nordic Naturals, I lead a team of 4 to drive marketing and outreach initiatives aligned with our strategic goals. I have successfully developed and implemented an integrated digital and social media strategy to enhance customer conversion in a competitive market. My role involves overseeing content development across various digital channels, optimizing campaigns for improved performance, and managing a $4MM marketing budget. Through data analysis and industry insights, I have accelerated our revenue growth, positioning Nordic Naturals as a leader in the nutraceutical industry.
TEAM LEADER, DIGITAL CONTENT
NESTLE U.S.A.
May 2016 - Jan 2021
As Sr. Digital Content Manager, I managed a 4-person digital content development team to develop and execute an integrated digital and social media paid strategy for the highly competitive US market.
⌨ Learn more about our products at: goodnesses.com
Here are some of the ways I’ve made positive contributions to business growth:
➥ Optimized the marketing funnel and drove sustained improvements to customer retention and conversion rates.
➥ Evolved the brand strategy, employing disruptive social and digital marketing initiatives to enhance the company’s digital presence.
➥ Conceptualized, tested, launched, and optimized social video original series, campaigns, and strategies in a dynamic and multidimensional capacity.
➥ Partnered across creative, brand, and organic social teams to develop narrative-driven content aligned with the broader brand strategy.
➥ Developed and tracked social video campaign KPIs measure progress toward goals and identify improvement opportunities.
➥ Routinely presented to senior leadership on key performance indicators and progress toward strategic goals.
➥ Managed $3MM in paid media opportunities.
➥ Facilitated over $1.6MM in avoided costs.
EDUCATION
My Studies
MA UNIVERSITY OF SOUTHERN CALIFORNIA
2011 - 2013
M.A. Communication Management at the USC School for Communication and Journalism. Developed a quantitative research thesis on the proven methods to launch a successful Kickstarter campaign.
BA UNIVERSITY OF SAN FRANCISCO
1999 - 2004
Bachelor of Arts in Media Studies with a minor in Ethnic Studies.
“Creative without strategy is called 'art.' Creative with strategy is called 'advertising.''
Jef Richards
